How fast was that?

As I create this post I am about 650 words into my monthly article for Today's Garden Center. I decided to focus this month's article on the speed of information. So I thought it would be an interesting exercise to compose a quick blog on the subject and compare the time and effectiveness of the two methods of publication. In the article I referenced a blog posting that had an interesting working definition of the word 'community'. You can read the complete posting here >

The subject of the TGC article is networking with your community of industry peers and most importantly, your customers. In the most recent issue of Time magazine the 'Going Green' section features a 'green, not green, and greenest' option for the holiday Christmas tree. The article, about a thousand words, went through the pros and cons of the fake, the cut and the b and b options. You can view the article with images here >

Now this article should be pretty good information for the local garden center to share with their customers - providing of course that the garden center has taken the time and effort to aggregate a community of customers. They could reinforce the benefits while letting their customers know that they sell live trees. Heck, they could even provide a coupon.

If they had they could post a blog on the subject, like I am doing here, or send an email newsletter on the subject like we do with Constant Contact, or they could sit back and think 'wow I should have done that'.

So by using this blog I am literally able to create a more dynamic and interesting feature than I can with a print article. In print I can't really link the readers to the content linked here. The reader could do their own detective work on the subject, but this blog has done it for them.

Got to go for now. I have to finish my thousand words on the subject. Boy this blog was easier. Oh, by the way, if you would like to read the complete TGC article before I actually send it to the publisher you can go to the Sunrise Marketing website and read it and the other forty or so articles composed over the years. Better give me a minute or two to actually finish my article...