In the 'can't make this stuff up' department we came across a sugary marketing message we just had to share. While enjoying her morning Kellogg's Frosted Mini-Wheats, Noreen (our customer service goddess) got a laugh out of the offer on the back of the box. Now I don't know about you but back-of-the-box reading was a big deal in my childhood. With six kids - usually with at least 4 different cereals - the kitchen table was walled off into our own little sugary cereal cubicle.
Now I am not that sure that an eight year old is that interested in $10 in 'Bonus Bucks'. Now if it was a Little Orphan Annie secret decoder ringthen you might get my attention. So the Bonus Bucks are definitely directed at the adults; or it could be that Kellogg's realizes that the audience for Kellogg's (frosted) Mini-Wheats is really adults from age 34-56.
So if you don't think Bonus Bucks work, then you just haven't been eating your Mini-Wheats. At Sunrise Marketing we've been printing Bonus Bucks for our customers for years. In fact the amount of Bonus Bucks we've printed could single handedly solve the budget deficit facing the nation.
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